Mars collection - Back on the creative process!

Mars collection - Back on the creative process!

March has finally arrived! We were looking forward to revealing our new collection breathing freedom, the sun, and the joy of life. In March, we were inspired by your most beautiful vacation memories. So you are at the heart of the creative process! Thank you for taking the time to plunge back into your old albums to find the photo that could inspire us, thank you for sharing us memories that are precious to you, and finally thank you for your confidence. The Amaury sweater was inspired by Adeline Goismier's photo. Our 4 stylists Marie-Camille, Cécile, Catherine and Maria reveal the process of creating this collection co-created with you: Why is this collection not like the others? Marie-Camille, ready-to-wear stylist : This collection is special because we have really taken the photos of our customers as a starting point. We looked at each photo sent with great attention, and we composed our March collection by inspiring vintage and period details. Catherine, a mesh stylist : Yes, for this collection, we can say that it is really the customers that came to us. Maria, stylist accessories : This allowed us to explore the vintage a little more. As it is already something that is important to us and enters Balzac Paris DNA, this collection has channeled a new aesthetic line: a mass of different visuals, atmospheres and environments. It was also very touching to feel so close to our customers by receiving their photos. How did you come up with the idea of ​​involving customers in the creative process? Catherine : Even in the office, we all lent ourselves to the game by sending our childhood photos and received all these old photos with great joy, having fun looking for who was the mother of whom! Maria : Balzac Paris is a brand that communicates, which goes a lot through the link with its customers (workshops, meetings, events). This is why it made sense for us to include them in our creative process, to obtain a direct return from them while strengthening our brands values. Cécile's photo inspired the Zora Vichy shirt. How did the photos received contributed to your inspiration? Cécile, ready-to-wear stylist at Balzac Paris : Starting from the photos that our customers had sent us, we really inspired ourselves from the locker rooms of the past: the desire to find dresses from our great mothers, our mothers, or even those that we had when we were small! Catherine : Drawing inspiration from photos, we discovered that there were certain cups of dresses or different mesh points that we had never recreated. For example, this is the first time that we have decided to include the round neck in a stitch. We really play the game by daring the more childish side we had at the time. Maria : the shapes of the parts, the eras, the manufacturing techniques ... everything has contributed! The collection in a few words? Cecile : Carelessness, emotion of past memories. Marie-Camille : The freshness ! This collection is good, it's a new breath, we plunge back into the past, it evokes memories. Maria : Ultra-luminous, full of energy, sweetness, and affirmation; The fact more affirmed is also what the customers instill in everyday life. The Lydia dress was inspired by the photo of Melanie Vo Dinh. Do you have concrete examples of details inspired by these photos? Catherine : There are small round -looking collars, more worked by the 90s, the drawings embroidered on the sweaters. Cecile : There are a lot of childhood codes: embroidered flowers, slightly wide passes, embroidered scrape, peas, small stripes worked on skirts and shirts. Some dresses also, which can evoke moments in the countryside when you were small. There are also the shoe openings on the heel as our mothers had, the long and fluid skirts of our grandmothers ... Marie-Camille : We were inspired by the slightly vintage mothers' dresses, for example by reworking the long pleated dresses of the time, adding a larger neckline and more colors. There is also a lot of the red color with very strong prints, evoking childhood. I myself was dressed from head to toe in red during my childhood. The Balzac woman loves the childish side, a little nostalgic and also assumes her sexy side but never being vulgar! Maria : For my part, as an accessories stylist, we will really find these details in the heel height of shoes, as well as on manufacturing techniques. In particular, we have hand -braided heels as at the time of our mothers. We can also find these details on the carrying of handbags; An inspiration that will be found a little more gentle than for the heels. The Natasha dress was inspired by Anne Biémouret's photo. Your best memory of vacation? Catherine : At my grandmother in Alsace, with my 7 cousins ​​to play in the garden and make huts. We were so dirty that my parents were washing us with a jet of water! We lived in the garden, it was a family holiday colony! Cecile : For me, the best summer memories are the ones I spent in my garden with my brothers, my cousins, not necessarily when I went to a summer camp, but rather with my family, to pick Fruits, to walk in the streams with my friends and to taste the delicious pies of my mom. Marie-Camille : I have a very good memory of my holidays at Ile de Ré when I was little. I spent my time on a bike, and pedams to thea martinière To eat ice cream ... and I loved climbing in the trees! Maria : My parents are from southern Italy. When I was little, we were passionate about a time between a countryside and between the city. I really liked doing the ping pong Between the two and I joined the road to get to Italy. My grandparents on my mother's side shared a Agriturismo (Cooperative where we could grow our fruits and vegetables, make our own wine and harvest our honey in summer), between Calabria and Sicily. I loved it !