A few months ago, a dynamic and enthusiastic woman token at the door of Balzac Paris. This one is called Guila Clara Kessous and is a UNESCO artist for peace. His explosive journey, his energy and the noble causes for which Guila Clara is struggling to seduce our team and made us push One ear more than active to what she wanted to offer us. Seduced by the literary DNA of Balzac Paris and By our way of offering you to consume fashion differently, Guila Clara thought of Balzac Paris to be a partner of the UNESCO 70th anniversary. Flattered, touched and motivated it is therefore full of enthusiasm that we have accepted to participate in this beautiful project to put our creativity at the service of humanitarian aid.
This is how our action was born "Draw me happiness"!
At a time of positive psychology, " The happy fool "Has the wind in its sails. Overwhelmed, sometimes overwhelmed, modern man is eager for little pleasures that gives meaning to his life. We therefore left, accompanied by our godmother of the Guila Clara Kessous project, in the quest for the happiness of 8 personalities who gave us their vision and inspired us a T-shirt that will be on sale in September on our site and at Colette exclusivity. Charlie Winston, Laetitia Casta, Tal Ben Shahar, Thomas Dutronc, Garance Doré, Louis Chedid, Alfred Cointreau and Guila Clara Kessous therefore commit to our sides for Malala and the education of little girls in the world. The profits will be donated to the Nobel Peace Prize in Malala Association.
Those eight Visions of drawn happiness make a wind of optimism breathe in fashion and make us put ourselves on this subjective but universal notion that is the search for happiness.Laetitia Casta, Guila Clara Kessous and the Balzac Paris team during the press conference in Molitor
On our side, we meditated on what happiness was for us. And then, it seemed to us that happiness is the others. Violet of Gastines, hand in hand with Guila Clara, and armed with his camera has come down to the street to film "these others" and put in image our vision of happiness. Presented at the Cannes Film Festival, we are happy, a bit stressed, but so enthusiastic to present to you this video which was the fruit of a long job and the key to this owl project that animates us and to which we hope that You will be sensitive."There is happiness in all kinds of talent" H. de Balzac We wish you a great day, your Balzac Paris team