gives us an amazing concept, to have bouquets of flowers inspired by English gardens at home, at the office or anywhere in Paris and its close suburbs at very soft! Every day it is a new fresh and colorful bouquet that is offered in a limited edition (100 ex) on the site
Between 10 a.m. and 2 p.m. Your bouquet is delivered by bike in a surprise pocket in less than 4 hours. Racine Paris is also workshops
! So you can immerse yourself in the magical world of flowers and learn to make bouquets, flower crowns, buttonhole, table, planter and even Christmas wreath yourself! And this year, Alix gives us the pleasure of coming to share his know -how, his advice and his secrets At the Balzac Paris boom, you can then, during a workshop, discover its universe and leave with your pretty bouquet of flowers:)
To find out a little more about Racine Paris, we asked Alix a few questions.
How was this fabulous desire to compose and offer bouquets of flowers on the internet born?
Simply frustration of not being able to find the bouquet of flowers that meets my expectations. Namely a bouquet of wild, original and colorful flowers at an accessible price! The delivery offers of online flower bouquets were far too classic and expensive for my taste as for the offers in stores, they were immediately very expensive and few shops offered express delivery. I did not understand why it was so simple to order a taxi or have a meal delivered in a few minutes and so complicated to get or have a nice bouquet of flowers delivered. So I wanted to offer a concept that would take up service codes such as Uber, Deliveroo but applied to flowers with the quality, originality and accessibility of compositions for priorities. Racine Paris is aimed at women and men who want to be done or have fun by offering an original, wild and colorful flower bouquet in a few clicks without moving or breaking. In short, to (young) modern people. Is your professional career as atypical as the concept of Paris root?
After 15 years spent in communication and marketing at the service of brands as influential as Nike France, Orange, Adidas France, Lagardère, Universal Music, Ikea, etc ... I felt a certain fed up of this rhythm of life Uncommon and a real desire to come back to something more concrete, more manual, and more personal. The idea of launching something in the flowers has been running in my head for some time and I must admit that my maternity leave allowed me to make this desire even more and more seriously look at a project/concept that would meet on the one hand to my expectations and which on the other hand would shake up the floral craft market by meeting new expectations of consumers and their new consumption methods. So I got headless into this new adventure and converted to floral crafts at 35. I followed a training at the Paris florist school in February 2016, carried out several internships in Parisian houses. Freshly graduated from a CAP at the school of florists in Paris, I launched my concept of creation and delivery of bouquets of wild flowers online, Racine Paris in December 2016. What is your daily life? How do you juggle between entrepreneur and mom?
My daily life looks like a real marathon! Between Racine Paris and my family I must admit that it is a bit of a race every day. Launching a project takes you a lot of time and energy but it is very, too important to be able to succeed in getting time for your family, is that I try to do because this is what allows me to hold And what gives me the necessary energy. More concretely: I get up around 4:30 am to go to Rungis buy my flowers, I am back in the workshop around 8 a.m. Then it is launching and preparing flowers, then I put myself in the composition of the bouquet of the day that we will then decline in a hundred copies. Once the bouquet of the day has been composed, we shoot it to be able to upload it on our site and our social networks. At 10 a.m. online the bouquet of the day and send the newsletter to our subscribers, taken orders until 2 p.m. on our site
and shipping in parallel bouquets and small personal words that accompany them so that customers are delivered within 4 hours of order. From 3.30 p.m. to 6 p.m., once all the commands have been sent, we start to think about our next day bouquet, with flowers and colors that will compose it, we take advantage of it to respond to emails, to work on the development of the Box and on future projects. 6 p.m. I close the computer and go get my son at the crèche and my second day as a mom begins. 8 p.m. Raphaël is lying I can now take advantage of my husband a few hours before reconnecting my emails and social networks one of our main means of communication and highlighting Paris Racine. I try not to go to bed too late to be able to ensure the next day, so I avoid going out or receiving during the week and that's what I miss most I have to admit. Where do you draw inspiration to create such pretty bouquets?
The colors, the volumes, the contrasts, the textures, the associations are all sources of inspirations that can be found in decoration, in fashion, art, design, photo, travel ... Social networks are also a great source of inspiration.
If you were …
A state of mind ?
A book ?
Small country of Gael Faye, this is the last book that I read and I devoured it in a few hours, I recommend it to everyone a pure happiness. A music ?
I want to see you from Alice Coltrane A quote ?
If you think the adventure is dangerous, try the routine it is deadly! Paulo Coehlo A place ?
The Basque Country, its ocean, its waves, its kitchen, its atmosphere .... my breath of fresh air every summer A flower ?
To have flowers full of eyes, it is by here
Balzac Paris Boum Balzac workshop schedules: 6.30 p.m. - 8 p.m.
Balzac Paris Boum June 15, 2017 - 6.30 p.m./00:00
Au Terrass "Hotel - 12-14 rue Joseph de Maistre • 75018 Paris