Maritheraz, the shop that puts paper in the spotlight

Maritheraz, the shop that puts paper in the spotlight

Maritheraz or the ambition to restore the pleasure of communicating. It is the bet of Ophélie, creator of this shop in Montreuil-sur-Mer. She works there every day to restore her right place to handwriting, as a privileged moment to reconnect with her emotions. Who are you ? Present yourself/The store in a few words.
My name is Ophélie Deleplanque and I have open The Maritherez store in Montreuil-sur-Mer.
Marithérez's idea is to Give pleasure in communication. When it comes to emotions, transmission, the keyboard and the screen are pale in front of paper and pencil. The handwriting and the paper book then take relief. A luxury look, a privileged moment. A gift that we are made. Maritheraz celebrates the paper, the material that invites us to create a link, to develop our imagination and to cultivate our intimacy. It connects the emotion of the product to that of the customer experience.
Tell us the story of Maritherez? Already at 7 years old, I was collecting nice letter paper that was traded between comrades in the playground. I am passionate about feathers, office storage, satchels and graphic arts, and I wanted to share it. When starting a new chapter in my professional life, this tireless obsession has turned into vocation. By combining this for my taste of "living" and "inhabited" places; I understood that my life project was that of creating a place of life dedicated to "stationery- pleasure" and the emotions that surround it. I had my project. I was looking for the ideal place to develop it. Rooted in the Montreuillois territory in the paternal branch of my family, I had a "click" by strolling in the fortified city. I was planning. A few months later, happy opportunities presented themselves to me. Today the choice of this city resonates as obvious. A small town on a human scale. That we feel Dynamic, attractive and festive. To settle in Montreuil is to return to the lands of the generations that preceded me, especially those of my grandmother Marie-Thérèse. The famous. 3 words to define the Marithérèz? Simplicity, pleasure and gaiety (at 3 levels: visit to the store, purchase and use of "favorite" products). Why this name, Marithérèz? A desire to personify the place to "tell a story". I was looking for an impactful name, and one day the first name of my grandmother seemed obvious to me! Why did you settle in Montreuil-sur-Mer? In what approach? It is first of all a "feeling" 4 years ago walking. I had a total attraction for this city. Projecting my project seemed (again) obvious. What do you find at home and nowhere else? An unusual object? Peacock. A oak support to "plant" its colored pencils representing a peacock. To be eco-responsible, what does that talk to you? Do you register in this approach? Yes, as much as I can, but it takes time ... in the first place I work as much as possible with suppliers and partners who work in this direction (local and organic partner in pastry / all the tea and juice coffee drinks are organic) and my product offer mainly with eco-responsible suppliers (reasoned manufacturing and distribution circuit). If you had to give us eco-responsible advice, which one would it be? Your eco-responsible routine within the shop? I give my organic coffee grounds, every week, to a organic market gardener from Montreuil-sur-Mer. What is Montreuil in 1 word? The pleasures. But also the charm and the promise. Photo credits: Julie Beal