Les Coulisses de Balzac Paris x Julie Sfi

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Les Coulisses de Balzac Paris x Julie Sfi

Connaissez-vous Julie Sergent Ferreri, plus connue sous le compte Instagram de @JulieSfi

Rendez-vous le 27 juin aux côtés de cette talentueuse architecte et créatrice de contenu Corse, avec qui Balzac Paris a imaginé une collection d’été qui sent bon le myrte et le genévrier. 

Et Toujours Plus Responsable, s’il vous plaît ! Rencontre.

Hello Julie ! Can you tell us 3 things that we may not know about you?

Being a content creator on my account @JulieSfi is not my main activity: I am an architect For 4 years now! Then I did a year of Erasmus to Milan, who may have contributed to my passion for fashion, who knows? And finally ... I am vegetarian

If you have to choose, rather fashion or architecture?

To me The 2 are linked ! The gaze I have built on architecture during my studies necessarily has its role to play in the look I have in fashion today. Between my interior and my dressing room, There are a lot of similarities!

How was your love story born with Balzac Paris?

I have already known Balzac Paris for a few years. I had already ordered small sweaters, things like that. Inlast August when the collab was offered to me, I said yes yes Without thinking for a second! It was a great opportunity and all the more with Balzac Paris ... I couldn't dream better!

If you had to describe Balzac Paris in 3 words?

I would say : Very feminine, colorful and eco -responsible.

What if you had to describe the Balzac Paris X Julie SFI collection in 3 words?

Solar, flowery and refreshing ! 

What were your inspirations for this collection?

My inspirations for this collaboration were simple: at first, I wanted colors ! I really like the association of pink print and cotton gauze blue-green (a nod to the sea), the contrast between the two. Then I wanted summer parts light and relaxed, in which we feel good. But I also wanted to femininity, with slots to clear the legs for example. And it was also necessary some good basics obviously !

What is your favorite part of the collab?

I would say the Sanaa long dress(online on June 27)! Because it is easy, it can be worn on a daily basis, in the evening, in summer ... FinallyAll the time! And she really has The "Julie SFI" key with this print. On spent a lot of time on it, especially with Marie-Camille (Editor's note: a stylist from Balzac Paris), we really looked for a print that best suits me, in tones, forms etc. 

And the piece that was most important to you?

These are the pajamas. This is an idea that I had during the collaboration, we will say that I have a little passion for pajamas! I told myself that it would be really nice to integrate into the collection, as Balzac Paris launched himself in the homewear a few months ago, it made sense. I love in particular GROPIUS shirt and shorts Le Corbu(online on June 27) which are super comfortable and the color is perfect for summer.

And your essential part of summer?

A swimsuitwithout hesitation ! I love the two models but maybe even more The two new and proven khaki set(online on June 27) for long beach days ...