A unique concept store in Montreuil-sur-Mer: the W.I.P

A unique concept store in Montreuil-sur-Mer: the W.I.P

Capucine, Elodie and Audrey tell us the story of their store, the WIP in Montreuil-sur-Mer. Another crush on the place of our shoot for this concept store which puts creativity, quality, manager and conviviality in the spotlight.
  • Who are you ? Present the store in a few words.
Audrey : "We are Capucine, Elodie and Audrey, creators of the concept store WIP. We relay the creations present on social networks and more particularly Instagram. It is also a showcase for auto-entrepreneurs, creators who cannot Have a store. It was simple to set up a summary of what was missing in Montreuil both for adults, as for children, as for school or leisure, decoration, gift. In short, dU fun, chic, useful. Nasturtium : "WIP is the opposite of large distribution: - small quantities - short circuits - discretion - of the exception" Elodie : "The WIP offers a set of brands and creators whose range goes from decoration to grocery store via pretty toys, the celebration of life and year events."
  • 3 words to define WIP?
Elodie : "Benevolence, respect and research."
  • Why this name, WIP?
Audrey : "The acronym W.I.P of work in progress: evolving, progression, in progress." Nasturtium : "Why WIP? Because our profile is not static. What motivates us is project management, research, development, novelty, surpassing, fulfilling objectives, winning challenges.
WIP is a concept store, a family-store, a heterogeneous place where the common thread is conviviality (with WIP-CAFE and WIP-JUICE), exchange, simplicity and respect ". Audrey : "One of the themes that is important to us is the promotion of local authors and specialized children's literature: texts accessible at any level but also an orientation towards" dys "aid."
  • Why did you settle in Montreuil sur Mer? In what approach?
Elodie : "It's our city for decades, we know it, we love it. It is different from other cities. Full of history, she is majestic while being discreet. That’s why you feel good. Montreuil sur Mer is a tourist destination, of course. However, it is less so than the cities of the coast and in this it is more authentic, endowed with a more real population: companies, workers, high school students, middle school students. It seemed more relevant to address a more faithful clientele closer to us than that of the surrounding seaside resorts. "
  • What do we find with us and nowhere else?
Nasturtium : "We offer aid to the gestures of school life and daily life." Elodie : "An unusual object? We offer the other Thamographer (Gold medal in the Lépine 2013 competition).
  • Being eco-responsible, what does that talk to you? Do you register in this approach?
Audrey : "Being eco-responsible evokes us a more responsible and more citizen management in our personal and professional acts."
  • If you had to give us eco-responsible advice? What is your eco-responsible routine within the shop?
Nasturtium : "Common sense remains the best advice. It would seem more relevant to program the lighting of the shop windows until 1 a.m. Responsible: - The WIP is fitted with furniture that we have shot. - We sell gourdes from the Chilly's Bottle brand to limit plastic bottles. " Audrey : "We only print cash receipts on the express request of the customer after questioning him."
  • Montreuil-sur-Mer in 3 words?
Audrey : "Rather five: history - gastronomy - peaceful - charming - discreet."