An innovative and responsible fiber: Welcome to NAIA!

An innovative and responsible fiber: Welcome to NAIA!

Naia. This sweet name sounded today in your ears for the first time but certainly not the last. Lots of promises, this new thread presents itself as an alternative to the more environmentally friendly polyester. So inevitably, at Balzac Paris we cannot help but adopt it without delay in the context of our T.P.R: always more responsible approach.

Clara, our product manager, tells you more about this innovative product that we are proud to introduce in our September collection. Clara, quickly, who are you and what is your role at Balzac Paris? “I am a ready-to-wear product manager and I've been at Balzac Paris for a little over three years. I participate in the development of collections from the choice of materials to the finalization of productions " Balzac Paris zora woman shirt in naia Can you tell us what Naia is and where it comes from? « The Naia, as Tencel, is an artificial fiber that is created from wood pulp, including eucalyptus and pine. These trees necessarily come from FSC labeled forests which have the specificity of being protected in the way they are maintained. The number of trees torn off is immediately replanted for the sake of sustainability. An environmentally friendly material is a key point for create a always more responsible fashionWhy is this product responsible? "There are already fibers created from FSC forests but it is not necessarily sufficient in the ecological process. What will really determine the responsible criterion for us is the closed use of solvents used for the creation of this fiber. They are reused again and again in the line manufacturing process to avoid loss of resources and reduce its environmental impact. NAIA is also certified Oeko-tex and produced without controversial chemicals. »» Women's dress in Naia Balzac Paris To touch and fall, what does he give? “This new fiber has the same properties as silk or polyester for example. The material is fluid, often silky according to the armor in which it is woven. In this case, as our products are for winter, we have chosen a slightly thick material but which remains very fluid and very satin. It is often mixed with other wires to change its appearance. We have chosen a fabric that contains a little polyester. We discovered Naia fiber At the first vision show on the producers' stand in order to understand the manufacturing process and its ecological character. But this innovative fiber still has a high cost, which is why we have decided to reduce our margins on the products that contain it to be able to integrate it into our collections. »» In what pieces in the collection can we find Naia? "As of September 15, you can find this fiber in two ever more responsible rooms: the Coletta dress and the Zora shirt!" »»