Balzac Paris second life

Gastine chrysoline tells you ...

The garment that the least polluted, it's the one who Already exists ! Balzac Paris pieces are created to last And to live more than one life.

Thanks to the second hand, encourage the circular economy, allow your living pieces as long as possible and transmit From women to women, and from generation to generation!

Chrysoline de Gastines, co-founder of Balzac Paris, tells you our engagement Around the second hand:

Balzac Paris second life

Gastine chrysoline tells you ...

The garment that the least polluted, It's the one which already exists!

Balzac Paris pieces are created to last And to live more than one life. Thanks to the second hand, Encourage the circular economy, allow your living pieces as long as possible and transmit From women to women, and from generation to generation!

Chrysoline de Gastines, co-founder of Balzac Paris, tells you our engagement Around the second hand:

“Today we assess the second -hand sector between 25 and 34 billion euros, or 2% of the total weight of fashion and luxury. With Balzac Paris, we really wanted to be actors in this change! »»

Hello Chrysoline, why does it make sense for Balzac Paris to invest in the second hand?

Gastine chrysoline

At Balzac Paris, it really made sense to getting started on the market the second hand Because we like to say that Balzac Paris is « The fashion of tomorrow todayI » ! We believe that by 2028, the second hand will have become even more important than the FAST Fashion on the fashion market. So we thought that we had to register today in this circular economy dynamics that we find very consistent with our approach T.P.R (always more responsible). In addition, we have a real desire to accompany our customers in this new way of consuming And we like to say that somewhere, this T.P.R (always more responsible) purchasing habit will be adopted Thanks, and with, Balzac Paris!

Why are Balzac Paris pieces particularly to live several lives thanks to the second hand?

Gastine chrysoline

The very first commitment we made by creating Balzac Paris was that notbone parts are created to last ! Responsible, sustainable and quality parts. It has therefore always been in our DNA that our pieces are made to be worn, be loved, then be transmitted, so that they live several lives. With them, we transmit our values ​​and the quality of our know-how that make thesoul of Balzac Paris.

All these commitments are also part of the dynamics #RRRR (let us repair, reuse, recycons, reduce) that we follow and which encourages Reduce its environmental impact and at Enter its actions in a more circular economy.

What is implemented today at Balzac Paris around the second hand?

Gastine chrysoline

We evaluate the second -hand sector today between 25 and 34 billion euros, Or 2% of the total weight of fashion and luxury. As I said, with Balzac Paris, we really wanted to be actors of this change ! So we are very proud to have launched our second -hand platform Now almost a year ago. It allows our customers to Return the Balzac Pari piecess that they no longer wear and to recover vouchers Valuable on our e-shop in exchange. In addition, it also makes it possible to offer A different offer to customers who do not necessarily buy Balzac Paris but are interested in the second -hand sector For all that that involves: eco -responsible approach, low price ...

On the other hand, we will also open a shop Pop up dedicated to the second hand from October 8 to 10, 2021 in the Marais in Paris, to allow our Parisian customers to give a second life to Balzac Paris pieces, and to drop the pieces that they no longer wear there!

In your opinion, why is the hearts of customers booms for the second hand market in recent years?

Gastine chrysoline

I think customers are sensitive to the second hand because it is a purchasing habit that we already had For a long time in France. It is very cultural to go in a flea market, a clearance sale, a replacement, or a thrift store : the French are already inclined to buy from the second hand. This is also why it is quite natural for brands in France to register this second -hand logic in their Business Model.

And if I think specifically of our Balzac Paris customers, in reality their heart is boom for our second offer maynot Because they know that our clothes are of quality and they last in time. It is necessarily tempting to chat from time to time in the second hand at low prices but at equal quality!

Are you yourself a second-hand clothing buyer?

Gastine chrysoline

Absolutely, I am a big second -hand buyer always ! Beyond the clothes, for example, because for example my furniture is also second -hand. I also buy a lot of second -hand clothes for my children, that's why we immediately talked about opening Our second -hand platform to nototre Children's collection From its launch. It really made sense!

Where does the second-hand pop-up Balzac Paris second life take place and what will we find there?

Gastine chrysoline

It takes place friday 8 to Sunday 10 October, from 11 a.m. to 8 p.m., at 32 rue Pastourelle in the 3rd arrondissement of Paris. You will find nuggets! Handbags, shoes, clothes ... It's quite exceptional, because the offer is quite wide, with both second -hand parts, but also prototypes (so sometimes Exclusive pieces!), as well as our old generation jeans, and all at low prices.

Our second -hand favorite nuggets online here:

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