Live women!

Meeting with Marie-Athénaïs Hénin, Entrepreneur & Client Balzac Paris.

The woman Balzac Paris ... it's you ! Balzac Paris went to meet Marie-Athéna Hénin, entrepreneur and Balzac Paris customer since he started. His career, his projects, Women who inspire her and his favorite Balzac Paris pieces: Discover His interview In our newspaper.

Live women

Meeting with Marie-Athénaïs Hénin, Entrepreneur & Client Balzac Paris.

The woman Balzac Paris ... it's you ! Balzac Paris went to meet Marie-Athéna Hénin, entrepreneur and Balzac Paris customer since he started. His career, his projects, Women who inspire her and his favorite Balzac Paris pieces: Discover His interview In our newspaper.

“My name is Marie-Athéna Hénin, I am 34 years old and I am freelance in communication. »»

Hello Marie-Athenaïs! Can you tell us who you are, and what you do in life?

Marie-Athéna Hénin

My name is Marie-Athenaïs, I am 34 years old, 3 children and I am Freelance in communication. With my Philippine partner, we do Content strategy advice For brands. Concretely, what does it mean? We support young brands to help them consolidate their communication strategy and their positioning. I take care of the editorial and Philippine strategy part of the whole marketing part, communication plans etc. In parallel, we created 4 years ago now The committed collective, a network of entrepreneurs who innovate in the service of consumption ethical and sustainable, In order to allow them to meet and exchange. We bring together twenty young companies every year, so it has been around sixty brands that we have had the chance to meet from the start! From this network were born collaborations, shared offices, and lots of other beautiful stories!

You are also a faithful Balzac Paris customer! Since when do you know the brand?

Marie-Athéna Hénin

I have known Balzac Paris since its beginnings, I am really a early fan ! I always come back to it: I love the colors, details, cuts. Those who went to me when I had a child always go for me when I have three today! The clothes correspond well to my pace of life: I am also good in it When I'm on all fours playing Lego with my boys when I have to go to an appointment! 

Are there women who particularly marked you in your journey?

Marie-Athéna Hénin

I have to talk about my partner, Philippine! We grew up in the same street when we were small, then with our studies, we lost sight of each other, then found several times ... until the day when, back from Argentina, she made me follow an ad For a position in the company in which she worked! It was at this time that we have started working in pairs. At the birth of my second child, I left this company to get started. I left with a very specific project in mind: Carry out the portrait of women entrepreneurs. We were in 2015 and the subject was taking up more and more space. It was a very interesting writing exercise, which allowed me to Meet incredible women! 

When Philippine in turn had a second child, she also started and we launched our first project together in 2017, a distribution channel for young brands. Since then, we have not left each other and things have been linked: the creation of Collective committed, and today communication in communication strategy! 

Are there women who inspire you on a daily basis?

Marie-Athéna Hénin

I am very inspired by the people of " the real life ". I don't really have an idol, however I am very admiring the courageous and daring women. They fascinate me! This is why I wanted to make some Portraits of women entrepreneurs. But as I bathe in the editorial environment, if I had to really choose a particular type of woman who inspires me I would obviously say Women authors. I like Alice Ferney For example, I was seeing her at a conference after reading her book "Love conversation" who upset me with his accuracy and her perfect transcription of emotions. It’s so well written, when you read it, you live it!

If you could live 24 hours in the life of another woman, who would you choose?

Marie-Athéna Hénin

I hesitate! Right now I'm working on a project around the painter Consuelo de Saint-Exupery, wife of Antoine de Saint-Exupery. I read biographies on biographies, correspondence on correspondence about this exciting and passionate woman, but in truth, if I could live 24 hours in her life it would be more enriching What any text! 

Otherwise, I would love to live 24 hours in the life of a Very large mother. I am fascinated by these women, they too are so courageous! I would like to see how it works from the inside. They necessarily have a secret! 

Do you have a message to send young women who would like to embark on entrepreneurship?

Marie-Athéna Hénin

I will give the one I always give: at the beginning of a project, you always have to ask yourself "What are my ambitions with this project?" »» Do I want to live? Do I want to stay artisanal and do this only on weekends? In 10 years I want to be a reference on the market? Once you have defined your ambition, We must invest up to this ambition. Investing time, and money! There is no "bad ambition", it is just as interesting and valuing to sell its creations on markets as to work day and night to set up a large company. On the other hand You have to know what we want to go!

“I would like to live 24 hours in the life of a very large mother. They necessarily have a secret! »»

Live women - Marie -Athena Hénin by Balzac Paris

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